The first rule of Half-Priced Food Lovers Club is that you don’t talk about Half-Priced Food Lovers Club.
For our first Striking The Right Note of 2017, we’re gonna kick things off with the silly, just because last year sucked so hard. I mean, SO FUCKING HARD! I’m kinda surpried the planet didn’t implode form the amount of suckage.
If you’ve never seen it, Ben-to is about high school students who stage elaborate battles for half priced lunches. Seriously. That’s what it’s about.
Hey, don’t look at me. I didn’t write it. That’s all on author Asaura, the original author of the light novels that were adapted into mangas and animes. Well, mostly it’s on the fans who made the concept a massive hit.
Basically, the story follows a dude named Yo, who starts to pick up a half priced bento at the store, when he’s attacked and gets his ass kicked. Turns out, there’s a fight club over who gets the half priced bentos, and like it or not, he’s in it now.
However absurd and silly the premise might seem, the show itself is even more absurd and silly, with brawlers using special moves and more to win their precious half priced lunches. There’s rules, nicknames, alliances and grudges, and everything else you’d expect from an actual fighting story.
Except the stakes are half priced lunches, which these kids take way seriously.
As for the opening, it does a good job of introducing the concept and characters, as well as the completely outrageous concept at play. Not to mention just how silly the characters themselves are, and the extensive use of fan service that will be present.
The theme song is “Live For Life” by Aimi, and is actually a pretty kick ass piece of music. Everything plays to it nicely, while still selling the concept, characters, and what you can expect from the series as a whole.
No, it isn’t overly artistic, especially compared to a lot of the other OP’s I’ve talked about in the past, but the real purpose of an opening credit sequence is to sell the viewer the show, and on that front, Ben-to does an outstanding job. Everything you need to know about it is basically right there, handed to you in a minute and a half.
Whoever put this one together knew exactly how to sell the concept and everything else, and whether you like the show or not, that’s pretty damn impressive.